News blog of the Department of Defence

By the Wikipedia definition of blog the News blog of the Department of Defence is a blog, is a website where entries are commonly displayed in reverse chronological order. However, like most people I expect a blog to allow the readers to interact, which is not the case here.

Given that it is a specific tool for delivering media releases and related material to a very specific audience, media outlets. Does it need to interact with it’s intended audience? If this website does it’s job, the conversations will be carried out by the media and their audience, not by the News blog of the Department of Defence. The only people likely to interact with this website are people who have an axe to grind with the Department of Defence, so I understand the logic behind not allowing comments.

Is it a blog? I will let you decide, but as a tool to deliver media material to media outlets it does it’s job. Though a RSS feed in addition to email announcement list would be effective way to deliver material to media outlets and other interested parties..