Great series of posts. The approach I’ve taken with the UK government replicates a lot of what you’ve written here. Particularly around conversational awareness. I find it’s a lot easier to be part of a conversation from the outset than try and join in later – and when that happens in the government context the wording and basis on how you engage are normally cleared to within an inch of their life, making conversation sound stilted and artificial – which should remain the basis of a press notice, not a conversation.