If an NFP can do it, why not a gov agency?
Red Cross MidWest Flooding
Using Wordpress.com, Flickr, Youtube and Twitter to keep the information flowing
My experience with NFP organisations, particularly the larger ones is that they are conservative in their approach to almost everything including new technology. So I was very surprised when I got pointed to the American Red Cross MidWest Flooding Online Newsroom thanks to Rex Hammock.
Somebody inside the American Red Cross has got it right, using of Wordpress.com, Youtube, Flickr and even Twitter to create a quick, low cost and effective way to get across information to the world about the impact of the recent flooding in the Mid West US and the American Red Cross’s role in providing relief.
A lesson for anybody who needs to create an effective communication tool, quickly and on a tiny budget.